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Privacy Policy

PRIVACY POLICY

Effective Date: 13/05/2025

  1. INTRODUCTION

1.1. Propfitable Solutions LLP (“Company”, “We”, “Us”, “Our”) is committed to protecting the privacy and security of Your personal data. This Privacy Policy explains how We collect, use, process, share, and protect Your Personal Data when You use Our website propfitable.com, associated mobile applications (if any), and related services (collectively, the “Platform”).

1.2. We process Your Personal Data in compliance with the Digital Personal Data Protection Act, 2023 (“DPDPA”) and the Information Technology Act, 2000, including the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, as amended (“IT Rules”).

1.3. This Privacy Policy forms part of Our Terms of Use. By accessing or using the Platform, You signify Your understanding and agreement with this Privacy Policy. If You do not agree, please do not use the Platform or provide any Personal Data.

1.4. Data Fiduciary: For the purpose of the DPDPA, the Data Fiduciary is Propfitable Solutions LLP,, Maharashtra, India.

  1. DEFINITIONS

2.1. Terms like “Personal Data”, “Processing”, “Data Principal”, “Data Fiduciary”, “Consent”, “Data Breach”, and “Board” shall have the meanings ascribed to them in the DPDPA.

2.2. Other capitalized terms used herein but not defined shall have the meaning given to them in the Terms of Use.

  1. INFORMATION WE COLLECT

We collect Personal Data that is necessary for the specific purposes outlined in Section 4 below. The types of Personal Data We may collect include:

3.1. Information You Provide Directly:

  1. a) Registration & Profile Data: Name, email address, phone number, password, address, user type (e.g., seeker, owner, agent), company name (if applicable), profile picture (optional).
  2. b) Property Listing Data (if You list properties): Property details (address, type, size, price/rent, amenities, description), photographs, videos, RERA registration number and QR code link (for applicable properties, especially in Maharashtra), ownership/authorization details.
  3. c) Search & Preference Data: Property search criteria (location, budget, property type), saved searches, favorited properties.
  4. d) Communication Data: Information provided when You contact Us (e.g., support queries, feedback) or communicate with other Users through the Platform (subject to monitoring for safety and compliance).
  5. e) User Generated Content: Reviews, ratings, comments, forum posts, or other content You submit to the Platform.
  6. f) Payment Data (for paid services): While We use third-party payment gateways, We may receive transaction confirmation details. We do not directly collect or store full credit/debit card numbers.

3.2. Information Collected Automatically:

  1. a) Log Data: IP address, browser type, operating system, referring/exit pages, dates/times of access, clickstream data.
  2. b) Device Data: Device type, unique device identifiers (or non-identifiable equivalents), mobile network information (if using a mobile app).
  3. c) Usage Data: Features You use, pages You visit, searches You conduct, Your interactions with listings and advertisements on the Platform.
  4. d) Cookie Data: Information collected via cookies and similar technologies (See Our Cookie Policy Cookie Policy)
  5. e) Location Data: General location derived from Your IP address. Precise location data from Your mobile device may be collected only with Your explicit Consent if required for specific features.

3.3. Information from Third Parties: We may receive information about You from third parties, such as verification services or publicly available sources, where necessary and legally permissible (e.g., verifying agent credentials).

  1. HOW WE USE YOUR INFORMATION (PURPOSE SPECIFICATION)

We process Your Personal Data only for specified, lawful purposes. These include:

4.1. Providing and Managing Services:

  1. a) Creating and managing Your user account.
  2. b) Enabling You to list, search for, and discover properties.
  3. c) Facilitating communication between Users (e.g., connecting seekers with listers).
  4. d) Processing payments for paid services (via third-party gateways).
  5. e) Providing customer support and responding to Your inquiries.
  6. f) Sending You service-related communications (e.g., account verification, transaction confirmations, policy updates).

4.2. Improving and Personalizing Services:

  1. a) Understanding how Users interact with the Platform to improve usability and features.
  2. b) Personalizing Your experience (e.g., showing relevant listings based on Your preferences and search history).
  3. c) Conducting analytics and research to enhance Our offerings.

4.3. Marketing and Communication (Subject to Consent where required):

  1. a) Sending You newsletters, promotional offers, market insights, or information about products and services (Our own or partners’) that may interest You, based on Your preferences and Consent.
  2. b) Displaying targeted advertisements on the Platform or third-party sites (See Cookie Policy).

4.4. Safety, Security, and Compliance:

  1. a) Verifying User identity and preventing fraud or abuse.
  2. b) Enforcing Our Terms of Use and other policies.
  3. c) Complying with legal obligations, court orders, or government requests.
  4. d) Moderating content and ensuring Platform safety.
  5. LEGAL BASIS FOR PROCESSING

We process Your Personal Data based on the following grounds under the DPDPA:

5.1. Your Consent: For most Processing activities, including creating Your account, listing properties, sending marketing communications, and using non-essential cookies, We rely on Your free, specific, informed, unconditional, and unambiguous Consent, obtained through a clear affirmative action.

5.2. Legitimate Uses: We may process certain Personal Data without explicit Consent where it falls under the ‘Legitimate Uses’ defined in Section 7 of the DPDPA, such as:

  1. a) Processing data You voluntarily provide for a specific purpose (e.g., submitting a support query) where You haven’t indicated refusal of Consent.
  2. b) Compliance with Applicable Law or court orders.
  3. c) Responding to medical emergencies (unlikely for Our Platform).
  4. d) Purposes related to employment (for Our employees).

We will rely on Legitimate Uses only where necessary and proportionate.

  1. CONSENT

6.1. Obtaining Consent: We will request Your Consent at the time of data collection for purposes that require it. This will be done through clear language and affirmative actions (e.g., ticking a checkbox, clicking an “Agree” button). We will provide You with the notice required under Section 5 of the DPDPA before or when requesting Consent.

6.2. Managing Consent: You can manage Your Consent preferences through Your account settings or specific features provided on the Platform (e.g., email subscription management, cookie consent tool).

6.3. Withdrawing Consent: You have the right to withdraw Your Consent at any time for future Processing. Withdrawal can be done through Your account settings or by contacting Us (See Section 12). Withdrawing Consent will not affect the lawfulness of Processing based on Consent before its withdrawal. Please note that withdrawing Consent for essential Processing may limit Your ability to use certain features or Services.

6.4. Consent for Children: We do not knowingly collect Personal Data from individuals under the age of 18. If We need to process data of a minor (e.g., if listed as an occupant), We will obtain verifiable consent from their parent or lawful guardian as required by the DPDPA. If You believe We have inadvertently collected data from a minor without proper consent, please contact Us immediately.

  1. INFORMATION SHARING AND DISCLOSURE

We do not sell Your Personal Data. We may share Your Personal Data only in the following circumstances and with appropriate safeguards:

7.1. With Other Users: When You use the Platform to interact (e.g., contact a lister about a property), relevant information You provide or that is part of Your profile may be shared with the other User to facilitate the connection.

7.2. With Service Providers: We engage trusted third-party companies and individuals to perform services on Our behalf (e.g., cloud hosting, data analytics, payment processing, email delivery, customer support). These providers have access to Your Personal Data only to perform these tasks and are obligated not to disclose or use it for any other purpose.

7.3. With Affiliates: We may share Your Personal Data with Our subsidiaries or affiliated companies within Our corporate group for operational, analytical, or marketing purposes, consistent with this Privacy Policy.

7.4. For Legal Reasons: We may disclose Your Personal Data if We believe in good faith that disclosure is necessary to:

  1. a) Comply with Applicable Law, regulation, legal process, or governmental request.
  2. b) Enforce Our Terms of Use, including investigation of potential violations.
  3. c) Detect, prevent, or otherwise address fraud, security, or technical issues.
  4. d) Protect the rights, property, or safety of the Company, Our Users, or the public as required or permitted by law.

7.5. Business Transfers: If the Company is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of its assets, Your Personal Data may be transferred as part of that transaction. We will notify You before Your Personal Data is transferred and becomes subject to a different privacy policy.

7.6. With Your Consent: We may share Your Personal Data with third parties for other purposes if We have obtained Your explicit Consent to do so.

  1. DATA RETENTION

8.1. We retain Your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including for the duration Your account is active, and as required to satisfy any legal, regulatory, accounting, or reporting requirements.

8.2. Upon withdrawal of Consent or when the specified purpose is achieved, We will erase Your Personal Data, unless retention is required or permitted by Applicable Law. We will also ensure Our Data Processors erase the data accordingly.

8.3. We may retain anonymized or aggregated data, which cannot identify You, for research or statistical purposes indefinitely.

  1. DATA SECURITY

9.1. We implement appropriate technical and organizational security measures designed to protect Your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include encryption, access controls, and regular security assessments.

9.2. Despite Our efforts, no security system is impenetrable. We cannot guarantee the absolute security of Your Personal Data.

9.3. Data Breach Notification: In the event of a Personal Data Breach that is likely to affect You, We will notify You and the Data Protection Board of India as required by the DPDPA, in the form and manner prescribed.

  1. YOUR RIGHTS (DATA PRINCIPAL RIGHTS)

Under the DPDPA, You have the following rights regarding Your Personal Data:

10.1. Right to Access Information: You have the right to request information about Your Personal Data being processed, including a summary of the data, processing activities, and identities of third parties with whom it has been shared.

10.2. Right to Correction and Erasure: You have the right to request the correction of inaccurate or incomplete Personal Data, the completion of incomplete data, the updating of outdated data, and the erasure of Personal Data that is no longer necessary for the purpose for which it was processed (subject to legal retention requirements).

10.3. Right of Grievance Redressal: You have the right to register grievances with Us regarding the processing of Your Personal Data. We are obligated to respond to Your grievances within a prescribed period. You must avail this right before approaching the Board.

10.4. Right to Withdraw Consent: You have the right to withdraw Your Consent at any time, as detailed in Section 6.3.

10.5. Right to Nominate: You have the right to nominate another individual to exercise Your rights under the DPDPA on Your behalf in the event of Your death or incapacity.

10.6. Exercising Your Rights: To exercise these rights, please contact Our Grievance Officer (See Section 12). We will respond to Your request in accordance with Applicable Law and within the prescribed timelines. We may need to verify Your identity before processing Your request.

  1. COOKIE POLICY

We use cookies and similar technologies. Please refer to Our separate Cookie Policy (Cookie Policy) for detailed information on the types of cookies used, their purposes, and how You can manage Your preferences.

  1. GRIEVANCE OFFICER

12.1. In accordance with the IT Rules and the DPDPA, We have appointed a Grievance Officer to address Your concerns and grievances related to this Privacy Policy or the processing of Your Personal Data.

12.2. Grievance Officer Details:

Name: [Your Grievance Officer Name]

Designation:

Propfitable Solutions LLP

Address: [Your Company Address for Grievance Officer]

Email: [Your Grievance Officer Email Address]

Phone: [Your Grievance Officer Phone Number]

(Note: Please specify if mail@propfitable.com and 9923900700 are the Grievance Officer’s details. If not, please provide the correct dedicated contact information here.)

12.3. Grievance Procedure: Please submit Your grievance in writing or via email with sufficient details for Us to investigate. We will acknowledge receipt within 24 hours and endeavor to resolve it within 15 days.

12.4. Data Protection Board: If You are not satisfied with the resolution provided by Our Grievance Officer, You have the right to appeal to the Data Protection Board of India, once established and operational.

  1. THIRD-PARTY LINKS

The Platform may contain links to third-party websites or services that are not operated by Us. This Privacy Policy does not apply to such third-party sites. We encourage You to review the privacy policies of any third-party sites You visit.

  1. POLICY UPDATES

We may update this Privacy Policy from time to time to reflect changes in Our practices or for legal or regulatory reasons. We will notify You of any material changes by posting the updated policy on the Platform or through other communication channels. Your continued use of the Platform after the effective date of the updated policy constitutes Your acceptance of the changes.

  1. CONTACT INFORMATION

If You have any questions or concerns about this Privacy Policy or Our data protection practices, please contact Us at:

Propfitable Solutions LLP

[Your Company Full Address]

Email: mail@propfitable.com

Phone: 9923900700

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